About us

Hi, we’re two former college students who set out to solve a problem we both knew too well: trying to fix our skin without wrecking our endocrine system in the process. Like most people, we spent years bouncing from one “miracle” product to another, reading ingredient lists that looked more like chemistry textbooks than skincare labels. Every time we thought we found something that worked, we’d later learn it was packed with synthetic fillers, harsh preservatives, and hormone-disrupting additives.

That frustration became our wake-up call. We realized that truly intelligent skincare shouldn’t require a science degree to understand. So we started digging—researching natural ingredients, experimenting in small batches, and testing formulas on ourselves. We didn’t want to compromise between clear skin and a healthy body; we wanted both.

As people constantly on the go, we also wanted skincare that fit our lifestyle. That’s when the idea of creating a balm format of a beef tallow product came to life. While traditional creams absolutely have their place, we wanted to offer something that was just as effective but easier to carry, apply, and travel with. The balm became our way of making clean skincare even more convenient and accessible, without sacrificing quality or results.

After countless late nights, endless trial and error, and a deep respect for what the body actually needs, AttractiveIQ was born. It’s not just a brand, it’s our answer to a skincare industry that often overlooks simplicity and transparency. Every product we make is crafted with purpose, honesty, and ingredients you can recognize and trust.

Our mission is simple: to help people look and feel their best, without compromising their health—or their lifestyle. Because skincare shouldn’t just make you look good; it should make sense.